What is a viewable ad impression?
Impressions are considered viewable when they appear in the browser’s view and have been seen by a user. Industry standards for viewable ads are as follows: 50% of the ad has to be visible on the screen for at least 1 continuous second. For video ads, the viewability standard is that the ad must have at least had 50% visibility on screen, and must have been viewed for at least 2 seconds.
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PixFuture is collaborating with publishers and Identity Solutions to prepare for cookieless digital advertising.
Toronto, CA – PixFuture – the programmatic ad management solution has launched the first identity data solution adaptor that helps to power personalized advertising and data in a world without third-party cookies.
Continue reading “Moving from third-party cookies to first-party IDs” »
Today, pixfuture announcing approved status as the latest Google Ads Certified External Vendor who may be used by Google Ads publishers to serve 3rd-party ads on the Google Display Network.
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Today, pixfuture announcing approved status as the latest Vendor
to join IAB Europe’s Transparency and Consent Framework (the Framework).
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We have never thought that something like this could ever happen. Advertisers, publishers, and agencies had to reconsider their strategies in the digital advertising landscape and adapt to a new reality with COVID-19.
Continue reading “What We Did in Q2 to Report Growth” »
PixFuture is proud to announce that has been awarded the Quality in Business Certification from the International Trade Council. The Quality in Business Certification is an independent and the only global assessment business certification standard designed to highlight participating organizations committed to innovation, continuous improvement, and adherence to global best business practices.
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We understand that managing the website’s content and complying with GDPR/CCPA policies could be tough.
Good news. We took care of it! We have created GDPR & CCPA consent management notice solution to give it to you for FREE.
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California Consumer Privacy Act (CCPA) regulation comes into effect on January 1st, 2020, publishers need to start addressing this new legislation, if they haven’t done so already.
What is the CCPA?
Continue reading “What Now? CCPA Regulation Explained!” »
Toronto, Nov. 26, 2019, Bloomberg — PixFuture, a global display and video programmatic monetization platform, announces 2019 year-end results with over 400% increase in traffic monetization of Over-the-Top (OTT) content audience on Connected TV (CTV) devices. The success in adapting OTT monetization this year allowed the company to scale video offerings and let advertisers access premium Worldwide inventory on CTV devices like Roku, Apple TV, Smart TV, Amazon Fire, Xbox, etc.
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Holiday Season is here, meaning it is time to increase your revenue!
PixFuture team has analyzed previous years’ data and created a guideline on how to improve monetization during this shopping season!
Continue reading “How to Monetize Better During This Holiday Season” »