How Ads Viewability Improves Revenue?
April 27, 2021 | Performance


What is a viewable ad impression?

Impressions are considered viewable when they appear in the browser’s view and have been seen by a user. Industry standards for viewable ads are as follows: 50% of the ad has to be visible on the screen for at least 1 continuous second. For video ads, the viewability standard is that the ad must have at least had 50% visibility on screen, and must have been viewed for at least 2 seconds.

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Moving from third-party cookies to first-party IDs
March 18, 2021 | Announcements Product updates


PixFuture is collaborating with publishers and Identity Solutions to prepare for cookieless digital advertising.


Toronto, CA – PixFuture – the programmatic ad management solution has launched the first identity data solution adaptor that helps to power personalized advertising and data in a world without third-party cookies.

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PixFuture Quality in Business Certification
March 04, 2020 | Announcements

PixFuture is proud to announce that has been awarded the Quality in Business Certification from the International Trade Council. The Quality in Business Certification is an independent and the only global assessment business certification standard designed to highlight participating organizations committed to innovation, continuous improvement, and adherence to global best business practices.
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Over 400% Increase in Connected TV Traffic
November 26, 2019 | Announcements

Toronto, Nov. 26, 2019, Bloomberg — PixFuture, a global display and video programmatic monetization platform, announces 2019 year-end results with over 400% increase in traffic monetization of Over-the-Top (OTT) content audience on Connected TV (CTV) devices. The success in adapting OTT monetization this year allowed the company to scale video offerings and let advertisers access premium Worldwide inventory on CTV devices like Roku, Apple TV, Smart TV, Amazon Fire, Xbox, etc.
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