How to optimize DFP setup to monetize better
September 06, 2019 | Performance

It is crucially important for publishers to improve monetization strategies, especially when dealing with such a powerful ad server like DFP. This article will help to achieve the most efficient way to monetize websites in Google Ad Manager (DFP) with pixfuture ads.
As of September 2019, DFP has transitioned all traffic to first price auction. Please follow this instruction to properly integrate PixFuture into your DFP account. If you have switched to first price auction already, please skip method one and see method two for tag integration alongside with unified pricing rules to maximize your revenue from PixFuture.
If you want to learn more about the new unified pricing rule and first price auction in DFP please click here