What Now? CCPA Regulation Explained!
December 16, 2019 | Announcements

California Consumer Privacy Act (CCPA) regulation comes into effect on January 1st, 2020, publishers need to start addressing this new legislation, if they haven’t done so already.
What is the CCPA?
The CCPA is a new data privacy law that applies to certain businesses that collect personal information from California residents. From now on Companies (publishers) will have to reveal to California residents what personal data was collected and sold to advertisers as well as delete or stop selling it if the customer requests.
What policy changes pixfuture is doing to be compliant with GDPR?
We have changed our policy for buyers and publishers to protect users’ data and privacy rights for California users. Please acknowledge the changes we have made in terms and conditions on https://www.pixfuture.com/terms-and-conditions/
Preparing for CCPA:
Publisher will have to disclose any personal data which were collected from users, as well as an easy option to opt-out and delete user’s personal information.
Install a Do not sell my personal information Button
Publishers have to provide Californians with a step by step guide on how to opt-out from data collection as well as make sure that the “do not sell my personal information” button is in a viewable and accessible section on their website.
Action required
We recommend closely watching the IAB’s CCPA website and commentary to determine how these changes will affect your business.
Contact your Account Team with any questions as we reach the deadline and the new year.