Join pixfuture at Mobile World Congress 2019 on 25 – 28 February 2019 in Barcelona, Spain. The GSMA Mobile World Congress is the world’s largest exhibition for the mobile industry professionals, incorporating a thought-leadership conference that features prominent executives representing mobile operators, device manufacturers, technology providers, vendors and content owners from across the world.
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The PixFuture team is looking forward meeting with you @CES2019 to discuss the programmatic strategies and to show you how pixfuture can help you maximize the return of your digital inventory. Calendars are filling quickly, so schedule a meeting with our team below.
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Google recently announced a new version of Chrome browser features which will support ad-blocking technology. In less than a month, starting December, Chrome version 71 will be blocking all pop-up and pop-under ads, as well as other abusive experiences ads, such as:
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PixFuture Media Inc. (PixFuture), a global leader in web and mobile advertising technology is proud to announce that platform traffic inventory has reached the rank 78 this year in Quantcast ranking system that measures traffic volume from all US online properties. The total volume of unique visitors in the US has reached 30.6m and 143.8m Globally.
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GDPR regulation comes into effect on 25th May 2018, companies need to start addressing this new legislation, if they haven’t done so already. So, we’ve prepared this handy guide on all things GDPR to help publishers take the steps to get prepared:
The Ads.txt initiative was started to eliminate ad fraud in particular from companies that reselling website’s inventory without authorization through arbitration, and more importantly, ad fraud from misrepresentation of ad impressions. Similar to what robots.txt file in your root domain, at the top level of your website, ads.txt contains authorized sellers of your advertising inventory.
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PixFuture Team will be attending DMEXCO show in Cologne this September. We are available for meeting with video ad networks, ad agencies, publishers and advertisers.
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Outstream video advertising grew by 234% last year, according to the IAB. Outstream video is much less obtrusive than pre-roll and mid-roll advertising. It is much easier to view than post-roll advertising. Simply put, it offers the user the choice to interact, which sets it apart from traditional instream video ads. This format is beneficial for advertisers and publishers alike.
We are proud to announce that PixFuture and The Media Trust are now working together to prevent the spread of malware and serve the cleanest possible ads.
The addition of The Media Trust’s Media Verifier system to our own ad verification technology means that PixFuture’s ad platform can scan creative and assure safety at an even higher level.
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Based on the 2016 Business Insider report, native advertising will account for 74% of all ad revenue by the year 2021: approximately 36 billion dollars U.S.
The boom in native advertising stems from their ability to draw twice as much attention as traditional banner ads. They also keep viewers interested over 300 times longer than display ads on average. With such impressive stats to back it up, it’s no wonder so many marketers are using native to interact with their audience and meet their advertising objectives.