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California Consumer Privacy Act (CCPA) regulation comes into effect on January 1st, 2020, publishers need to start addressing this new legislation, if they haven’t done so already.
 
What is the CCPA? Continue reading “What Now? CCPA Regulation Explained!” »

 
Toronto, Nov. 26, 2019, Bloomberg — PixFuture, a global display and video programmatic monetization platform, announces 2019 year-end results with over 400% increase in traffic monetization of Over-the-Top (OTT) content audience on Connected TV (CTV) devices. The success in adapting OTT monetization this year allowed the company to scale video offerings and let advertisers access premium Worldwide inventory on CTV devices like Roku, Apple TV, Smart TV, Amazon Fire, Xbox, etc.
Continue reading “Over 400% Increase in Connected TV Traffic” »

 
New York, October 24, 2019: pixfuture, the global pioneer in professional monetization services for premium publishers, announcing the beginning of support for SupplyChain Object to increase transparency and becoming one of the first Adtech companies to give buyers more transparency of the inventory they are bidding on.
 
Continue reading “Support for SupplyChain Object to Increase Transparency” »

 
Toronto, October 09, 2019: pixfuture, announcing today the successful upgrade of AuctionX platform monetization solutions for CTV apps. We are proud to announce the roll-out of new features in AuctionX which will allow selling ads more efficiently for Connected TV apps. PixFuture is one of the early adopters of CTV monetization on platforms like Roku, Samsung TV Plus, Twitch, and others, and quickly scaling to more.
Continue reading “New solutions for CTV/OTT monetization with AuctionX” »

 
PixFuture becomes one of the first platforms to implement the new IAB Tech Lab inventory safety solution.
 
Released by IAB sellers.json is a similar to the publisher’s ads.txt file but the SSP’s version of it. In the file, exchanges will have to list all their authorized reseller partners along with their seller ID and any detail on the legal entity that owns that company.
  Continue reading “PixFuture Adds Support of Sellers.json” »

 
User experience is what we’ve always been in support of at pixfuture. It starts from developing a user-friendly platform to making the most comfortable user experience for those that see billions of ads every day from us. From the beginning of our journey in 2008, we took a direction to monetize premium content and deliver only safe ads to the end users. Today, we fully comply with the Better Ads Standards and will continue to make the most to have an outstanding user experience.
Continue reading “Better World Wide Web Supported By PixFuture” »