Blog

Why you need to use Ads.txt
November 01, 2017 | Performance


The Ads.txt initiative was started to eliminate ad fraud in particular from companies that reselling website’s inventory without authorization through arbitration, and more importantly, ad fraud from misrepresentation of ad impressions. Similar to what robots.txt file in your root domain, at the top level of your website, ads.txt contains authorized sellers of your advertising inventory.
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Introducing In-Post Video: PixFuture’s New Outstream Video Format
July 28, 2017 | News

Outstream video advertising grew by 234% last year, according to the IAB. Outstream video is much less obtrusive than pre-roll and mid-roll advertising. It is much easier to view than post-roll advertising. Simply put, it offers the user the choice to interact, which sets it apart from traditional instream video ads. This format is beneficial for advertisers and publishers alike.

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PixFuture and The Media Trust: A New Partnership To Protect The Quality Of Advertising
May 25, 2017 | Announcements News

 

We are proud to announce that PixFuture and The Media Trust are now working together to prevent the spread of malware and serve the cleanest possible ads.

 

The addition of The Media Trust’s Media Verifier system to our own ad verification technology means that PixFuture’s ad platform can scan creative and assure safety at an even higher level.
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Native Advertising: The Future is Programmatic
May 18, 2017 | Trends & Insights

 

Based on the 2016 Business Insider report, native advertising will account for 74% of all ad revenue by the year 2021: approximately 36 billion dollars U.S.

 

The boom in native advertising stems from their ability to draw twice as much attention as traditional banner ads. They also keep viewers interested over 300 times longer than display ads on average. With such impressive stats to back it up, it’s no wonder so many marketers are using native to interact with their audience and meet their advertising objectives.

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Meet us at the Affiliate Summit East in New York City!
May 15, 2017 | Events

 
This year, the Affiliate Summit East (#ASE17) is taking place on July 30th 2017 at New York Marriott Marquis Hotel.

Schedule a meeting with us or come by our Meet Market Table #707 to discuss how we can help you drive a desired consumer behaviour and grow your business online.

 
To book a meeting with us, please use the form below. We are looking forward to meeting you all at the summit!
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Getting the Most Out of Your Programmatic Campaigns
March 28, 2017 | Performance


The premise behind programmatic advertising is straight-forward enough – simplify the media buying process by automatically targeting specific demographics and audiences. However, not all programmatic advertising strategies are equal.

When planning out your next programmatic campaign, it’s important to choose the strategy that best aligns with what exactly you’re hoping to accomplish.

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