We understand that managing the website’s content and complying with GDPR/CCPA policies could be tough.
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California Consumer Privacy Act (CCPA) regulation comes into effect on January 1st, 2020, publishers need to start addressing this new legislation, if they haven’t done so already.
What is the CCPA? Continue reading “What Now? CCPA Regulation Explained!” »
Toronto, Nov. 26, 2019, Bloomberg — PixFuture, a global display and video programmatic monetization platform, announces 2019 year-end results with over 400% increase in traffic monetization of Over-the-Top (OTT) content audience on Connected TV (CTV) devices. The success in adapting OTT monetization this year allowed the company to scale video offerings and let advertisers access premium Worldwide inventory on CTV devices like Roku, Apple TV, Smart TV, Amazon Fire, Xbox, etc.
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Holiday Season is here, meaning it is time to increase your revenue!
PixFuture team has analyzed previous years’ data and created a guideline on how to improve monetization during this shopping season!
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New York, October 24, 2019: pixfuture, the global pioneer in professional monetization services for premium publishers, announcing the beginning of support for SupplyChain Object to increase transparency and becoming one of the first Adtech companies to give buyers more transparency of the inventory they are bidding on.
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Toronto, October 09, 2019: pixfuture, announcing today the successful upgrade of AuctionX platform monetization solutions for CTV apps. We are proud to announce the roll-out of new features in AuctionX which will allow selling ads more efficiently for Connected TV apps. PixFuture is one of the early adopters of CTV monetization on platforms like Roku, Samsung TV Plus, Twitch, and others, and quickly scaling to more.
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It is crucially important for publishers to improve monetization strategies, especially when dealing with such a powerful ad server like DFP. This article will help to achieve the most efficient way to monetize websites in Google Ad Manager (DFP) with pixfuture ads.
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The PixFuture team will be attending DMEXCO 2019 in Cologne, Germany to learn, network, celebrate the industry’s successes and innovate the future of programmatic. Programmatic advertising is on its way to set a new record this year. We’d like to discuss the trends and help the industry to be more comfortable for brands to spend online.
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PixFuture becomes one of the first platforms to implement the new IAB Tech Lab inventory safety solution.
Released by IAB sellers.json is a similar to the publisher’s ads.txt file but the SSP’s version of it. In the file, exchanges will have to list all their authorized reseller partners along with their seller ID and any detail on the legal entity that owns that company.
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User experience is what we’ve always been in support of at pixfuture. It starts from developing a user-friendly platform to making the most comfortable user experience for those that see billions of ads every day from us. From the beginning of our journey in 2008, we took a direction to monetize premium content and deliver only safe ads to the end users. Today, we fully comply with the Better Ads Standards and will continue to make the most to have an outstanding user experience.
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