GDPR regulation comes into effect on 25th May 2018, companies need to start addressing this new legislation, if they haven’t done so already. So, we’ve prepared this handy guide on all things GDPR to help publishers take the steps to get prepared:
The Ads.txt initiative was started to eliminate ad fraud in particular from companies that reselling website’s inventory without authorization through arbitration, and more importantly, ad fraud from misrepresentation of ad impressions. Similar to what robots.txt file in your root domain, at the top level of your website, ads.txt contains authorized sellers of your advertising inventory.
Continue reading “Why you need to use Ads.txt” »
PixFuture Team will be attending DMEXCO show in Cologne this September. We are available for meeting with video ad networks, ad agencies, publishers and advertisers.
Continue reading “Attending DMEXCO This September? Let’s Meet!” »
Outstream video advertising grew by 234% last year, according to the IAB. Outstream video is much less obtrusive than pre-roll and mid-roll advertising. It is much easier to view than post-roll advertising. Simply put, it offers the user the choice to interact, which sets it apart from traditional instream video ads. This format is beneficial for advertisers and publishers alike.
We are proud to announce that PixFuture and The Media Trust are now working together to prevent the spread of malware and serve the cleanest possible ads.
The addition of The Media Trust’s Media Verifier system to our own ad verification technology means that PixFuture’s ad platform can scan creative and assure safety at an even higher level.
Continue reading “PixFuture and The Media Trust: A New Partnership To Protect The Quality Of Advertising” »
Based on the 2016 Business Insider report, native advertising will account for 74% of all ad revenue by the year 2021: approximately 36 billion dollars U.S.
The boom in native advertising stems from their ability to draw twice as much attention as traditional banner ads. They also keep viewers interested over 300 times longer than display ads on average. With such impressive stats to back it up, it’s no wonder so many marketers are using native to interact with their audience and meet their advertising objectives.
This year, the Affiliate Summit East (#ASE17) is taking place on July 30th 2017 at New York Marriott Marquis Hotel.
Schedule a meeting with us or come by our Meet Market Table #707 to discuss how we can help you drive a desired consumer behaviour and grow your business online.
To book a meeting with us, please use the form below. We are looking forward to meeting you all at the summit!
Continue reading “Meet us at the Affiliate Summit East in New York City!” »
The premise behind programmatic advertising is straight-forward enough – simplify the media buying process by automatically targeting specific demographics and audiences. However, not all programmatic advertising strategies are equal.
When planning out your next programmatic campaign, it’s important to choose the strategy that best aligns with what exactly you’re hoping to accomplish.
As the mobile advertising industry continues to grow, it’s important to keep up-to-date with the latest advancements and the challenges that come with them. The yearly Mobile World Congress is an opportunity to meet with some of the biggest names, and greatest minds in the mobile industry.
2017 is off to an amazing start. In January we had the chance to attend Affiliate Summit West. The summit took place in Las Vegas, Nevada this year and gave us the opportunity to connect with new partners, meet new people, share the word about our company – and enjoy ourselves while doing it.