California Consumer Privacy Act (CCPA) regulation comes into effect on January 1st, 2020, publishers need to start addressing this new legislation, if they haven’t done so already.
What is the CCPA? Continue reading “What Now? CCPA Regulation Explained!” »
Toronto, Nov. 26, 2019, Bloomberg — PixFuture, a global display and video programmatic monetization platform, announces 2019 year-end results with over 400% increase in traffic monetization of Over-the-Top (OTT) content audience on Connected TV (CTV) devices. The success in adapting OTT monetization this year allowed the company to scale video offerings and let advertisers access premium Worldwide inventory on CTV devices like Roku, Apple TV, Smart TV, Amazon Fire, Xbox, etc.
Continue reading “Over 400% Increase in Connected TV Traffic” »
New York, October 24, 2019: pixfuture, the global pioneer in professional monetization services for premium publishers, announcing the beginning of support for SupplyChain Object to increase transparency and becoming one of the first Adtech companies to give buyers more transparency of the inventory they are bidding on.
Continue reading “Support for SupplyChain Object to Increase Transparency” »
Toronto, October 09, 2019: pixfuture, announcing today the successful upgrade of AuctionX platform monetization solutions for CTV apps. We are proud to announce the roll-out of new features in AuctionX which will allow selling ads more efficiently for Connected TV apps. PixFuture is one of the early adopters of CTV monetization on platforms like Roku, Samsung TV Plus, Twitch, and others, and quickly scaling to more.
Continue reading “New solutions for CTV/OTT monetization with AuctionX” »
PixFuture becomes one of the first platforms to implement the new IAB Tech Lab inventory safety solution.
Released by IAB sellers.json is a similar to the publisher’s ads.txt file but the SSP’s version of it. In the file, exchanges will have to list all their authorized reseller partners along with their seller ID and any detail on the legal entity that owns that company.
Continue reading “PixFuture Adds Support of Sellers.json” »
User experience is what we’ve always been in support of at pixfuture. It starts from developing a user-friendly platform to making the most comfortable user experience for those that see billions of ads every day from us. From the beginning of our journey in 2008, we took a direction to monetize premium content and deliver only safe ads to the end users. Today, we fully comply with the Better Ads Standards and will continue to make the most to have an outstanding user experience.
Continue reading “Better World Wide Web Supported By PixFuture” »
PixFuture Media Inc. (“pixfuture”) has been in the AdTech industry for over 10 years, our team has always been working vigorously to help publishers to improve efficiency and connect with premium demand. For the past few years, we’ve been working on developing a single auction-based Ecosystem built specifically for the needs of influential publishers. Today, we’re calling it AuctionX and release these proprietary features to our clients at no additional cost.
Continue reading “AuctionX: Programmatic Technology To Help Monetize” »
PixFuture Media Inc. (PixFuture), a global leader in web and mobile advertising technology is proud to announce that platform traffic inventory has reached the rank 78 this year in Quantcast ranking system that measures traffic volume from all US online properties. The total volume of unique visitors in the US has reached 30.6m and 143.8m Globally.
Continue reading “PixFuture in the Top 100 US online traffic properties” »
GDPR regulation comes into effect on 25th May 2018, companies need to start addressing this new legislation, if they haven’t done so already. So, we’ve prepared this handy guide on all things GDPR to help publishers take the steps to get prepared:
We are proud to announce that PixFuture and The Media Trust are now working together to prevent the spread of malware and serve the cleanest possible ads.
The addition of The Media Trust’s Media Verifier system to our own ad verification technology means that PixFuture’s ad platform can scan creative and assure safety at an even higher level.
Continue reading “PixFuture and The Media Trust: A New Partnership To Protect The Quality Of Advertising” »