The Ads.txt initiative was started to eliminate ad fraud in particular from companies that reselling website’s inventory without authorization through arbitration, and more importantly, ad fraud from misrepresentation of ad impressions. Similar to what robots.txt file in your root domain, at the top level of your website, ads.txt contains authorized sellers of your advertising inventory.
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The premise behind programmatic advertising is straight-forward enough – simplify the media buying process by automatically targeting specific demographics and audiences. However, not all programmatic advertising strategies are equal.
When planning out your next programmatic campaign, it’s important to choose the strategy that best aligns with what exactly you’re hoping to accomplish.
Revenue per 1000 impressions (RPM) represents the estimated earnings you’d accrue for every 1000 impressions you receive. RPM doesn’t represent how much you have actually earned; rather, it’s calculated by dividing your estimated earnings by the number of page views, impressions, or queries you received, then multiplying by 1000.
Viewability is an online advertising metric that aims to track only impressions that can actually be seen by users. For example, if an ad is loaded at the bottom of a webpage but a user doesn’t scroll down far enough to see it, that impression would not be deemed viewable.
Viewable Display Ad Impressions are counted when the following criteria are met: Continue reading “What is optimal ads viewability?” »
It is a number one question for each publisher how to make more revenue from advertising. In most cases publishers making big mistakes at the beginning and as a result having low results. Every advertiser is looking for good ROI and blocking sites on RTB that are not performing good for campaign. Eventually, publisher seeing decrease in CPM and profit because advertisers one by one stopping campaigns on site. We came up to a great tutorial for publishers on how to increase Continue reading “How to increase CPM and profit with PixFuture ads” »
We are glad to announce that we’ve made a significant improvement in optimization process. An average, result for every publisher increased by 35% with new updates that have been made to boost performance for every site owner. We now categorizing and analyzing every individual client’s stats and make optimization accordingly to his content. For more information on what type of changes Continue reading “Minimum 35% increase in revenue for publishers” »