Native Advertising: The Future is Programmatic
May 18, 2017 | Trends & Insights

 

Based on the 2016 Business Insider report, native advertising will account for 74% of all ad revenue by the year 2021: approximately 36 billion dollars U.S.

 

The boom in native advertising stems from their ability to draw twice as much attention as traditional banner ads. They also keep viewers interested over 300 times longer than display ads on average. With such impressive stats to back it up, it’s no wonder so many marketers are using native to interact with their audience and meet their advertising objectives.

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