Comscore recently announced stats report that women spend more time online than men. PixFuture introducing shocking facts from Comsocre to realize what a potential in gender targeting might be for advertisers.
To celebrate International Women’s Day we looked at how much time women spent on the internet in January 2013 and how this differed in various countries across the globe. American women come up top in the rankings with an average of 42 hours spent per visitor online during the month. Canadian and British women are not far behind with an average of 41.9 and 41.7 hours spent respectively accessing the internet via a computer.
It is interesting to note that half of the countries in this ranking are European – women in the UK, Netherlands, Poland, France and Turkey all spend over the equivalent of a day online per month.