Google recently announced a new version of Chrome browser features which will support ad-blocking technology. In less than a month, starting December, Chrome version 71 will be blocking all pop-up and pop-under ads, as well as other abusive experiences ads, such as:
Continue reading “Prepare your inventory for a new version of Google Chrome” »
GDPR regulation comes into effect on 25th May 2018, companies need to start addressing this new legislation, if they haven’t done so already. So, we’ve prepared this handy guide on all things GDPR to help publishers take the steps to get prepared:
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The Ads.txt initiative was started to eliminate ad fraud in particular from companies that reselling website’s inventory without authorization through arbitration, and more importantly, ad fraud from misrepresentation of ad impressions. Similar to what robots.txt file in your root domain, at the top level of your website, ads.txt contains authorized sellers of your advertising inventory.
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PixFuture Team will be attending DMEXCO show in Cologne this September. We are available for meeting with video ad networks, ad agencies, publishers and advertisers.
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Outstream video advertising grew by 234% last year, according to the IAB. Outstream video is much less obtrusive than pre-roll and mid-roll advertising. It is much easier to view than post-roll advertising. Simply put, it offers the user the choice to interact, which sets it apart from traditional instream video ads. This format is beneficial for advertisers and publishers alike.
Continue reading “Introducing In-Post Video: PixFuture’s New Outstream Video Format” »
We are proud to announce that PixFuture and The Media Trust are now working together to prevent the spread of malware and serve the cleanest possible ads.
The addition of The Media Trust’s Media Verifier system to our own ad verification technology means that PixFuture’s ad platform can scan creative and assure safety at an even higher level.
Continue reading “PixFuture and The Media Trust: A New Partnership To Protect The Quality Of Advertising” »
Based on the 2016 Business Insider report, native advertising will account for 74% of all ad revenue by the year 2021: approximately 36 billion dollars U.S.
Continue reading “Native Advertising: The Future is Programmatic” »
The boom in native advertising stems from their ability to draw twice as much attention as traditional banner ads. They also keep viewers interested over 300 times longer than display ads on average. With such impressive stats to back it up, it’s no wonder so many marketers are using native to interact with their audience and meet their advertising objectives.