PixFuture becomes one of the first platforms to implement the new IAB Tech Lab inventory safety solution.
Released by IAB sellers.json is a similar to the publisher’s ads.txt file but the SSP’s version of it. In the file, exchanges will have to list all their authorized reseller partners along with their seller ID and any detail on the legal entity that owns that company.
“An ad-tech industry becomes more transparent every year with a mission to help buyers trust the inventory they are purchasing programmatically. PixFuture implemented multi-layer verification practices including IAB initiatives like ads.txt, app-ads.txt, and sellers.json to help buyers be more comfortable in working with the quality inventory we provide from our publishers”, comments, Cheif Executive Officer at pixfuture, Alex Kapralov.
Since the beginning of our journey in 2008, by taking a course to quality inventory, we committed to providing a high level of expertise to both publisher and advertiser.