PixFuture media sales team seeing significant increase in media sales for February! With the Sochi Winter Olympics now is a good time to spend budgets particularly on inventory in US, UK, CA, AU, and Europe.
Some channels which we find perform the best on our SSP are: Sports, Travel, Hobbies & Games, Entertainment, News, Business, Finance, Health, Auto, Technology & Computing, Style & Fashion.
Great conversion rates we see coming from mobile inventory and especially targeting mobile apps campaigns related to Sports.
Please ask your account managers for the list of channels to target this month to increase your ROI.