New York, October 24, 2019: pixfuture, the global pioneer in professional monetization services for premium publishers, announcing the beginning of support for SupplyChain Object to increase transparency and becoming one of the first Adtech companies to give buyers more transparency of the inventory they are bidding on.
Early this year, pixfuture announced the support of Sellers.json, and today starting the support of SupplyChain object record that provides information on what has happened to an impression. Demand platforms will be able to see sellers and resellers who bid on a request. SupplyChain together with Sellers.json and Ads.txt gives buyers more transparency.
By supporting new IAB initiatives in the AdTech industry, we want to provide publishers high-level of optimization services and become a leader in helping them to achieve better results.
The industry needs to comply with all policies to guarantee buyers a more transparent inventory.