The Ads.txt initiative was started to eliminate ad fraud in particular from companies that reselling website’s inventory without authorization through arbitration, and more importantly, ad fraud from misrepresentation of ad impressions. Similar to what robots.txt file in your root domain, at the top level of your website, ads.txt contains authorized sellers of your advertising inventory.
The entire digital advertising industry benefits when domain spoofing and other types of fraud are eliminated. The ads.txt initiative is a market effort to reduce domain spoofing and PixFuture strongly recommends that all publishers participate in it.
If you haven’t already implemented ads.txt we encourage you to do it as soon as possible. It’s easy and quick. Getting this done will ensure you earn as much revenue as possible.
Here is detailed article on how to do it quick and easy: https://www.pixfuture.com/tickets/knowledgebase.php?article=54 (new window)