We have never thought that something like this could ever happen. Advertisers, publishers, and agencies had to reconsider their strategies in the digital advertising landscape and adapt to a new reality with COVID-19.
PixFuture is proud to announce that has been awarded the Quality in Business Certification from the International Trade Council. The Quality in Business Certification is an independent and the only global assessment business certification standard designed to highlight participating organizations committed to innovation, continuous improvement, and adherence to global best business practices.
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California Consumer Privacy Act (CCPA) regulation comes into effect on January 1st, 2020, publishers need to start addressing this new legislation, if they haven’t done so already.
What is the CCPA? Continue reading “What Now? CCPA Regulation Explained!” »
Toronto, Nov. 26, 2019, Bloomberg — PixFuture, a global display and video programmatic monetization platform, announces 2019 year-end results with over 400% increase in traffic monetization of Over-the-Top (OTT) content audience on Connected TV (CTV) devices. The success in adapting OTT monetization this year allowed the company to scale video offerings and let advertisers access premium Worldwide inventory on CTV devices like Roku, Apple TV, Smart TV, Amazon Fire, Xbox, etc.
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New York, October 24, 2019: pixfuture, the global pioneer in professional monetization services for premium publishers, announcing the beginning of support for SupplyChain Object to increase transparency and becoming one of the first Adtech companies to give buyers more transparency of the inventory they are bidding on.
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Toronto, October 09, 2019: pixfuture, announcing today the successful upgrade of AuctionX platform monetization solutions for CTV apps. We are proud to announce the roll-out of new features in AuctionX which will allow selling ads more efficiently for Connected TV apps. PixFuture is one of the early adopters of CTV monetization on platforms like Roku, Samsung TV Plus, Twitch, and others, and quickly scaling to more.
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PixFuture becomes one of the first platforms to implement the new IAB Tech Lab inventory safety solution.
Released by IAB sellers.json is a similar to the publisher’s ads.txt file but the SSP’s version of it. In the file, exchanges will have to list all their authorized reseller partners along with their seller ID and any detail on the legal entity that owns that company.
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User experience is what we’ve always been in support of at pixfuture. It starts from developing a user-friendly platform to making the most comfortable user experience for those that see billions of ads every day from us. From the beginning of our journey in 2008, we took a direction to monetize premium content and deliver only safe ads to the end users. Today, we fully comply with the Better Ads Standards and will continue to make the most to have an outstanding user experience.
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PixFuture Media Inc. (“pixfuture”) has been in the AdTech industry for over 10 years, our team has always been working vigorously to help publishers to improve efficiency and connect with premium demand. For the past few years, we’ve been working on developing a single auction-based Ecosystem built specifically for the needs of influential publishers. Today, we’re calling it AuctionX and release these proprietary features to our clients at no additional cost.
Continue reading “AuctionX: Programmatic Technology To Help Monetize” »
PixFuture Media Inc. (PixFuture), a global leader in web and mobile advertising technology is proud to announce that platform traffic inventory has reached the rank 78 this year in Quantcast ranking system that measures traffic volume from all US online properties. The total volume of unique visitors in the US has reached 30.6m and 143.8m Globally.
Continue reading “PixFuture in the Top 100 US online traffic properties” »