What is a viewable ad impression?
Impressions are considered viewable when they appear in the browser’s view and have been seen by a user. Industry standards for viewable ads are as follows: 50% of the ad has to be visible on the screen for at least 1 continuous second. For video ads, the viewability standard is that the ad must have at least had 50% visibility on screen, and must have been viewed for at least 2 seconds.
The premise behind programmatic advertising is straight-forward enough – simplify the media buying process by automatically targeting specific demographics and audiences. However, not all programmatic advertising strategies are equal.
When planning out your next programmatic campaign, it’s important to choose the strategy that best aligns with what exactly you’re hoping to accomplish.
Continue reading “Getting the Most Out of Your Programmatic Campaigns” »
Revenue per 1000 impressions (RPM) represents the estimated earnings you’d accrue for every 1000 impressions you receive. RPM doesn’t represent how much you have actually earned; rather, it’s calculated by dividing your estimated earnings by the number of page views, impressions, or queries you received, then multiplying by 1000.
Viewability is an online advertising metric that aims to track only impressions that can actually be seen by users. For example, if an ad is loaded at the bottom of a webpage but a user doesn’t scroll down far enough to see it, that impression would not be deemed viewable.
Viewable Display Ad Impressions are counted when the following criteria are met: Continue reading “What is optimal ads viewability?” »
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