Holiday Season is here, meaning it is time to increase your revenue!
 
PixFuture team has analyzed previous years’ data and created a guideline on how to improve monetization during this shopping season!
Continue reading “How to Monetize Better During This Holiday Season” »

It is crucially important for publishers to improve monetization strategies, especially when dealing with such a powerful ad server like DFP. This article will help to achieve the most efficient way to monetize websites in Google Ad Manager (DFP) with pixfuture ads.
Continue reading “How to optimize DFP setup to monetize better” »

The Ads.txt initiative was started to eliminate ad fraud in particular from companies that reselling website’s inventory without authorization through arbitration, and more importantly, ad fraud from misrepresentation of ad impressions. Similar to what robots.txt file in your root domain, at the top level of your website, ads.txt contains authorized sellers of your advertising inventory.
Continue reading “Why you need to use Ads.txt” »

The premise behind programmatic advertising is straight-forward enough – simplify the media buying process by automatically targeting specific demographics and audiences. However, not all programmatic advertising strategies are equal.

When planning out your next programmatic campaign, it’s important to choose the strategy that best aligns with what exactly you’re hoping to accomplish.

Continue reading “Getting the Most Out of Your Programmatic Campaigns” »

 
What’s RPM?

Revenue per 1000 impressions (RPM) represents the estimated earnings you’d accrue for every 1000 impressions you receive. RPM doesn’t represent how much you have actually earned; rather, it’s calculated by dividing your estimated earnings by the number of page views, impressions, or queries you received, then multiplying by 1000.

Continue reading “Difference between CPM and RPM in digital advertising” »

Viewability is an online advertising metric that aims to track only impressions that can actually be seen by users. For example, if an ad is loaded at the bottom of a webpage but a user doesn’t scroll down far enough to see it, that impression would not be deemed viewable.

Viewable Display Ad Impressions are counted when the following criteria are met: Continue reading “What is optimal ads viewability?” »

It is a number one question for each publisher how to make more revenue from advertising. In most cases publishers making big mistakes at the beginning and as a result having low results. Every advertiser is looking for good ROI and blocking sites on RTB that are not performing good for campaign. Eventually, publisher seeing decrease in CPM and profit because advertisers one by one stopping campaigns on site. We came up to a great tutorial for publishers on how to increase Continue reading “How to increase CPM and profit with PixFuture ads” »