How publisher can increase CPM revenue from PixFuture ads
Tip 2. Use tags at first served impressions for visitors or hardcoded into the page.
Place PixFuture ad tags as high up in your waterfall (*) as possible. This way we don’t get trapped in iFrames and pass on all your good inventory. First served impressions help to increase monetization and attract more premium campaigns with higher CPMs (**). The more transparent your inventory is, the more attractive it is to advertisers.
* Waterfall – chain of tags from ad networks connected using pass-back/backfill technology.
** CPM – cost per thousand impressions of ad unit.