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 PixFuture and Google Analytics

Solution

PixFuture system records a click the moment a user is redirected to a landing page. Our click-safe security system also prevents any accidental clicks and you can have even more granular level of understanding your audience and the way they interact with your content by using Google Analytics. GA only records a click once the landing page has loaded, rendering the part of the code where its script was implemented. In some cases, this difference might result in an apparent discrepancy. However, you may use UTM parameters below to help reduce this possible gap.

UTM parameters are simply tags that you add to a URL. When someone clicks on a URL with UTM parameters, those tags are sent back to your Google Analytics for tracking. For example, I do extensive tracking on any links for my eBook using a campaign yBOOK and PixFuture Native Content Ads.

http://ybooknotd.com/blog-post-promotion-yBOOK?utm_source=PixFuture&utm_medium=NativeContentAds&utm_campaign=yBOOK

The simplest way to create UTM parameters for your links is by using the Google Analytics URL Builder. Using the above example, you would enter the following and click on the Generate URL button to get your link.

Campaign Source (utm_source) – Required parameter to identify the source of your traffic such as: PixFuture as an example.

Campaign Medium (utm_medium) – Required parameter to identify the medium the link was used upon such as: Text and Logo, Native Content Ads, Banner Ads.

Campaign Content (utm_content) – Optional parameter for additional details for A/B testing and content-targeted ads.

Campaign Name (utm_campaign) – Required parameter to identify a specific product promotion or strategic campaign such as a spring sale or other promotion.

Article details

Article ID: 43

Category: Advertisers